In February 2025, EF Canada launched the Perfect Summer Reset campaign—an initiative offering teachers the chance to win a trip to nearly anywhere in the world. The goal was to promote mental health and self-care while building brand awareness and inviting teachers to join us on an unforgettable journey. I led the video paid ads for this project, collaborating with the team to research best practices for story ads—focusing on how to hook audiences while showcasing the natural beauty and culture of various destinations.

Art Director: Nolan & Chloe

Copy Writer: Dylan

Motion Designer: Alice