I had the opportunity to work on the ETT campaign at EF Canada, which included social media paid ads (carousels and videos) and landing pages. The goal was to build interest, drive brand awareness, and encourage teachers to sign up and join our educational travel community. The project unfolded over four phases, each with a unique art direction and creative approach—an experience I truly enjoyed being part of.
Art Director & Motion Designer: Alice
Tool: Figma & After Effects
Direction 1:
Carousel
Stories
Landing Page
Direction 2:
Carousel
Stories
Landing Page
Direction 3:
Carousel
Stories
Landing Page
Direction 4:
Carousel
Stories